Creative inspiration for storytellers (Page 1)
The story of the month
December 2020
by Gianluca

📺 TTN-24 | Sha(tte)red

How technology shattered our shared reality, Why what we pay attention to matters more than ever, How to think for yourself and discover novel ideas, Why a world without movie theaters sucks, Future trends for creators and their hierarchy of needs, and a list of classic YouTube videos.
by Gianluca

📺 TTN-23 | Creativity and Conformity

Marketing lessons from the 2020 election, How Shopify is dominating culture by empowering creatives, How the Internet is canceling the city by disrupting the balance between creativity and conformity, Creative work from Burberry, Sodastream, and Zalando.
by Gianluca

📺 TTN-22 | The future of entertainment

How TikTok became the king of short-form video by catering to lurkers, Lessons from Billie Eilish's livestream event, How to rethink the movie theater experience, Creative work from Audi, Apple, Playstation, and Xbox.
by Gianluca

📺 TTN-21 | Meme-induced Hysteria

Why temporary madness might be the biggest danger of our time, How online life is breaking the old order and reshaping human experience, How Netflix reinvented its marketing on social media, Creative work from UNICEF, Jack Daniel's, Heinz, and Oreo.
The story of the month
October 2020
by Gianluca

📺 TTN-20 | Bullshitters

How to practice nuanced thinking, how to be perfectly unhappy, and why the creative industry suffers from a bullshit industrial complex.
The story of the month
October 2020
by Gianluca

📺 TTN-19 | The dark side of abundance

Why drawing boundaries is becoming the true superpower of our times, Why creators are the response to abundance and commoditization, What is social cooling, and how data is damaging our social environment, Creative work from Squarespace, Playstation, B&Q, and a mixtape of songs from the 90s.
The story of the month
September 2020
by Gianluca

📺 TTN-18 | Alternate realities

Why conspiracy theories work like alternate-reality games, and the role social networks play, How David Lynch gets ideas, How to engage with consumers online according to one of the largest, on-going neuroscience studies in the world.
The story of the month
September 2020
by Gianluca

📺 TTN-17 | The Generative Age

How AI will do for video production what the Internet did for distribution (AKA: we're approaching realistic, real time computer-generated movies), How to think better, What is a post creative strategist, and why it might become an essential role at advertising agencies.
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